So this morning we filed a civil lawsuit in federal court against advertisers we believe have deliberately broken our rules.
It's hard to imagine that Google doesn't realize what douchebags this makes them sound like. I'm all for getting these kinds of pharma companies (as mentioned in the article) out of the search results. I'm all for the proper authorities working to take those companies down. What I'm not in favor of is setting a precedent that says not playing by Google's rules is somehow illegal. Google policies are not law.
There's a sign at my local McDonalds that says, in effect, “no shirt, no shoes, no service”. They can throw me out of the restaurant if I come in without a shirt on. What they can't do, is take me to court for breaking their rule.